Old Spice | 48-Hour Live
Problem
Traditional product posts are often ignored on social media.
Objective
Surprise Facebook followers through an innovative format.
Strategy
Engage people through the first 48-hour interactive livestream centered around the product.
Results
+4 million views and +1,236 comments during the livestream at Facebook.
Source: Internal data.
Award
Winner of The Disruptor Challenge, organized by Facebook in 2017.