Pontifícia Universidade Católica
MBA in Management, Entrepreneurship & Business Development
2026 — PresentDiego Coelho
12+ years connecting businesses, brands, communications to pop culture.
Hi, it’s great to
have you here.
With more than 12 years of experience as a Strategist, I’ve discovered that my passion is being the bridge that connects business, marketing, and communication objectives with pop culture.
My work combines market data, consumer insights, and cultural trends to transform brand challenges into marketing and communication strategies that create value for the business.
I’ve had the opportunity to lead multidisciplinary teams and projects for major brands across categories such as technology, streaming, sports, beverages, food, urban mobility, financial services, and personal care.
I was shortlisted for Young Lions Brazil 2017 with the case “O Último lote de Halls Mini,” which won a Gold Trophy in the Real-Time Marketing category in 2016. Throughout my career, I’ve earned recognition from awards including Cannes Lions, Effie Awards, Andy Awards, Disruptor Challenge, Clube de Criação and Wave Festival.
What I’ve learned so far and continue to study
University of Cambridge
Strategic Thinking for Executive Leaders
2025 — 2026
Fundação Getulio Vargas
Leadership & Team Management
2024 — 2024
Google Ads Display & Video Campaigns Certification
2023 — 2023
Meta
Community Management Certification
2023 — 2023
Sandbox
Planning Academy — Cycle 2
2018 — 2018Sandbox
Hard Strategy Day
2014 — 2014
Miami Ad School
Brand Experience
2013 — 2013
Cásper Líbero
Social Communication & Advertising
2011 — 2014Brands I’ve helped take further
Places where my strategies came to life
Some Challenges I’ve Overcome
Awards and recognition I’ve received:
Gold | Effie Awards Brasil · 2016
Client: HALLS.
Agency: Wieden + Kennedy.
Case: "O último lote de Halls Mini".
Category: Real Time Marketing.
Trophy: Gold.
Silver | Festival do 41º Anuário de Criação · 2016
Client: HALLS.
Agency: Wieden + Kennedy.
Case: "O último lote de Halls Mini".
Category: Public Relations Action.
Trophy: Silver.
Bronze | Festival do 41º Anuário de Criação · 2016
Client: Sonho de Valsa.
Agency: Wieden + Kennedy.
Case: "Presente".
Category: Snacks | TV, Cinema and Other Screens.
Trophy: Bronze.
Anuário | Festival do 41º Anuário de Criação · 2016
Client: BIS
Agency: Wieden + Kennedy.
Case: "Ovo Quadrado".
Category: Advertising in digital environments.
Trophy: Anuário.
Anuário | Festival do 41º Anuário de Criação · 2016
Client: HALLS.
Agency: Wieden + Kennedy.
Case: "O último lote de Halls Mini".
Category: Advertising in digital environments.
Trophy: Anuário.
Young Lion Shortlist | Young Lions Brazil · 2017
Client: HALLS.
Agency: Wieden + Kennedy.
Case: "O último lote de HALLS Mini".
Category: Strategic Planning.
Shortlist: Top 5.
Disruptor Challenge | Facebook · 2017
Client: Old Spice.
Agency: Wieden + Kennedy.
Case: "48h Live Challenge".
Category: Disruptive Activation.
Trophy: Winner.
Gold | ANDY Awards · 2018
Client: Old Spice.
Agency: Wieden + Kennedy.
Case: Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil.
Category: Idea.
Trophy: Gold.
Gold | Wave Festival · 2018
Client: Old Spice.
Agency: Wieden + Kennedy.
Case: "Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil".
Category: Entertainment.
Trophy: Gold.
Bronze | Wave Festival · 2018
Client: Old Spice.
Agency: Wieden + Kennedy.
Case: "Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil".
Category: Film.
Trophy: Bronze.
Bronze Lion | Cannes Lions · 2018
Client: Old Spice.
Agency: Wieden + Kennedy.
Case: Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil.
Category: Entertainment
Trophy: Bronze.
Shortlist | Effie Awards Brasil · 2026
Client: Seara Gourmet.
Agency: Galeria.
Case: "Seara Gourmet by Bridgerton".
Category: Marketing de Influência.
Trophy: Shortlist (The trophy will be announced in November 2026).
What I enjoy doing outside the office
Sports
I’ve loved sports since I was a kid. Over the years, I’ve played several sports, including judo, basketball, swimming, running, rugby, skateboarding, and football.
In 2009, I represented Corinthians and Brazil at the Copa de La Amistad in Peru, a tournament featuring teams from several countries.
I became a two-time Rugby champion representing Cásper Líbero at the Jogos Universitários de Comunicação e Artes, winning in 2013 and 2014.
In 2018, I organized the final stage of the São Paulo Downhill Slide Skateboarding Championship.
3D Modeling & Printing
I develop a variety of personal items and commercial products using 3D printing.
I also hold certifications in Printed Health, AI and Robotics from Expo 3D BR (Brazil’s largest 3D printing trade show).
Adventure
I love hitting the road to go hiking and camping in the great outdoors. The highest mountain I’ve ever climbed is Vinicunca, in Cusco, at an elevation of 5,000 meters (16,400 feet).
Geek
I love getting lost in a good story. Whether I’m saving the world in a video game, binge-watching a great series, discovering a new film at the cinema, or getting lost in the pages of a good book.