Seara | Snacktime with Netflix
Problem
People eat while watching series, but don’t think about Seara.
Objective
Make Seara snacks the first choice when people snack while binge-watching their favorite shows.
Strategy
Create a strong association between Seara snacks and the experience of binge-watching Netflix’s most successful series.
Results
+11 p.p in purchase intent among audiences aged 18–24; +7.2% in the “positively surprises me” attribute; +8.5% in the “always innovates and launches products” attribute.
Source: Internal data.