Seara Gourmet | Seara Gourmet By Bridgerton
Problem
Preparing a gourmet meal at home for guests requires time and culinary expertise.
Objective
Position Seara Gourmet as a sophisticated solution for entertaining guests at home.
Strategy
Create the Seara Gourmet By Bridgerton product line, bringing the experience of the series’ lavish banquets to the home.
Results
+290% comments, +12 p.p in brand health, and +8 p.p in NPS.
Source: Internal data.
Award
Shortlisted in the Influencer Marketing Products category at the 2026 Effie Awards (the trophy will be announced in November 2026).