Sonho de Valsa | Children’s Day Gift
Problem
The brand lacked cultural relevance around Children’s Day.
Objective
Create a connection between the occasion and the brand’s positioning around love.
Strategy
Reveal that a parent’s love is the greatest gift a child can receive.
Results
The campaign’s organic coverage across major media outlets, including G1 and Exame, generated an estimated earned media value of approximately R$400,000.
Source: Internal data.
Award
Bronze at the 41st Brazil Annual Advertising Festival.