Ambev VOA | Craque Neto
Problem
Many people are outraged by poverty, but don’t help those in need.
Objective
Turn people’s outrage into meaningful initiatives.
Strategy
Use one of Brazil’s most outspoken TV personalities as an example to follow.
Results
Top 10 trending topics on Twitter in Brazil, an all-time record in Google searches for the brand, and a +38% increase in new NGOs supported by the VOA program.
Source: Internal data.