Halls | The New New Halls Mini
Problem
Consumers were furious about the change in the product formula.
Objective
Win back the admiration and trust of consumers who hated the change.
Strategy
Acknowledge the mistake and relaunch the original product in an epic way.
Results
+99% positive comments and a +107% increase in product sales.
Source: Internal data.
Awards
Gold in the Real-Time Marketing category at the 2016 Effie Awards; Silver at the 41st Brazil Annual Advertising Festival.